Golden Rules for Coaching

by Alex Verlek


  • This book is an expression of my purpose.
  • This book is to contribute to my mission.
  • This book is to celebrate 15 years of coaching.
  • This book is to spread knowledge.
  • This book is to inspire and call forth.
  • This book is to support the global coaching community.
  • This book is to express gratitude to my teachers, students and coachees.
  • This book is to capture some of the insights I’ve picked up whilst on the path of coaching and teaching.
  • This book is to let you get to know me better.

My intention with this book is to invite coaches to reflect on their work and see how they can take it to the next level. To explore how you can serve your coachees even better. This is not exclusively for coaches yet also for all others who’re on a mission to make this world a bit of a better place by supporting people who want to move from ‘good to great

“In Golden Rules for Coaching” Alex has clearly laid out vital tenets of effective Coach - Coachee
relationships. Coaches sincerely invested in facilitating deep, lasting, positive personal growth would be wise to take them to heart.”
Rick Carson, Author of Taming Your Gremlin® and A Master Class In Gremlin-Taming®, USA
“With the 15 Golden Rules of Coaching, Alex Verlek takes coaches on a journey into what is at the heart of being a coach. Beyond the skills which can be learned and practiced and mastered, what Alex accomplishes in his straightforward yet profound book is to remind coaches what makes coaching powerful. Too often we get caught up in the results, doing, and looking good. Alex and the Golden Rules reminds us there is
something deeper and more basic that sets the truly great coach apart from one who is just going through the motions. So whether you are a master or beginner, the Golden Rules is a must read - a must
reminder—of what it is to be a great coach who makes a difference in a person’s life.”
Clark Friedrich, CPCC - MCC, Spain
Alex has a unique ability to bypass boundaries and create meaningful connections in a very effortless way. This allows the person dealing with him to feel they are heard, seen and most importantly they are safe to share anything they want as they will never be judged or misunderstood. Every time I have a chance to work with Alex, I grow, I learn something new and I see things in my life from a totally different angle.
The Golden Rules in this new book give me a similar gift and is totally in line with his very special gift to blend his fierce courage energy on one side with his caring energy on the other side. Mixing those energies make him a great coach, because he knows how to stretch and push hard, and at the same time be compassionate and empathetic with his clients at the same time.
Bassem Terkawi, CPCC – MCC, Certified Leadership Coach – Author
"Alex is a master coach who brings the gifts of clear, simple and very powerful advice, distilled from years of experience. These are gems of wisdom of great value to all coaches."
Antony Parry, CPCC - PCC, Faculty member of the Coaches Training Institute, United Kingdom